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February 27, 2026
Brooke Concannon
There is something slightly vulnerable about launching a website. It feels a bit like standing in front of a room and saying, “Hi, these are my thoughts. I organized them. On purpose.” And yet, here we are.
I started The EBP Exchange because I needed one place to hold all the parts of my professional brain that were scattered across endless tabs. The assistant principal navigating bus duty and MTSS meetings. The doctoral student swimming (drowning? floating) in implementation science and leadership theory. The podcast host asking researchers how we actually make this work in real schools. For a long time, those roles felt distinct. But the truth is, they are all asking the same question: If we know what works for kids, why is it so hard to make it stick?
Somewhere along the way, I realized I am, unapologetically, a research NERD. Not the kind who quotes meta-analyses at dinner parties (I would instantly clam up! an introvert's nightmare). More of the kind who gets genuinely excited about alignment maps and fidelity conversations. The kind who hears the phrase “coherence across systems” and thinks, yes, this is the work. Research doesn’t feel abstract to me. It feels hopeful. It feels like possibility. It feels like a roadmap in a profession that can sometimes feel like absolute chaos with clipboards, living off of Emergen-C and Zinc.
But here’s the part that mattered most: I didn’t want this space to be about polished expertise. I wanted it to be a safe landing space for the messy middle.
Because the reality of leading in schools is that you do not always know what you’re doing.
You implement something that looks strong on paper and realize it unravels in practice. You run a meeting that feels clear in your head and somehow ends in five new action items no one has time for. You think you’ve solved the problem and then the data humbly reminds you that, in fact, you have not.
And that doesn’t mean you’re failing. It means you’re working inside complex systems made up of humans.
Failing forward is not about lowering standards. It’s about raising honesty. It’s about being willing to say, “That didn’t land. What did we learn?” It’s about looking at data not as judgment, but as information. It’s about understanding that evidence-based practice is not just about adopting the right program; it’s about building the right structures to sustain it.
I built this website because I wanted one place where research and reality could sit at the same table. A place where it’s okay to love implementation science and still admit that sometimes you’re figuring it out in real time. A place where leadership isn’t about pretending certainty, but about building coherence. A place where quiet reflection is valued as much as big announcements.
The EBP Exchange is not about being the loudest voice in the room. It’s about building rooms that make sense. It’s about asking better questions. It’s about narrowing focus when everything around us says to add more. It’s about believing that systems matter and so do the people inside them.
If you’ve ever found yourself thinking, “There has to be a better way to align all of this,” you’re in the right place.
If you secretly enjoy digging into data to understand patterns, you’re definitely in the right place (especially if you hear your inner geek evil mua-haha-ing inside your head as you look at it).
And if you sometimes feel like you’re building the plane while flying it, welcome. You are not alone.
This space is for educators and leaders who care deeply about doing what works and doing it well even when the path is imperfect. Especially when it’s imperfect.
So yes, I made a website.
Not because I have it all figured out. But because I care enough to keep trying to figure it out thoughtfully, honestly, and with a little nerdy joy along the way.
Welcome to The EBP Exchange.